At their best, nominalizations help us express complex ideas: perception, intelligence, epistemology. At their worst, they impede clear communication. I have seen academic colleagues become so enchanted by zombie nouns like heteronormativity and interpellation that they forget how ordinary people speak. Their students, in turn, absorb the dangerous message that people who use big words are smarter – or at least appear to be – than those who don’t.
—Helen Sword on “Zombie Nouns”